Company Description: ICICI Lombard GIC Ltd. is one of the leading private general insurance company in India with a Gross Written Premium (GWP) of Rs 135.93 billion for the year ended March 31, 2020. ICICI Lombard is available digitally through Il Take Care App for all your insurance and wellness needs. This app is a one-stop solution for all your claims, policy renewal, paying premiums, storing all documents on the app - whether health, travel or motor.ICICI Lombard General Insurance Company Limited is a general insurance company in India. It is engaged in general insurance, reinsurance, insurance claims management, and investment management. Campaign Description: ICICI Lombard campaign is a CPS campaign wherein we must sales to the website for conversion. The advertiser is offering its affiliates to run it in with mentioned targeted cities and audiences.  Targeting: Pan India Targeting audience: Age Group: 24+, Male, ,Monthly Income: 25000 & above, DRR : 100 Leads. Campaign Objective: To generate sales for ICICI Lombard. Soft KPI - Lead to Sale ratio to be maintained above 3% Average policy amount should not be below 12K