Citizen® is a pioneer in watchmaking and innovative technology. Our proprietary Eco-Drive technology enables our timepieces to be powered by light—ANY kind of light—whether natural or artificial. The light is converted energy to keep the watch running forever, so our watch owners never need to worry about a battery change again. The Citizen assortment features a broad range of watch styles for men and women, including dress, diamond, casual and sport collections. Advanced timekeeping functions like Atomic Timekeeping and Satellite GPS are mainstay collections. This program offers a 30-day cookie duration.